An innovation by Jadhe

Deu Verde: Jadhe technology working for the people who grow our food.

Deu Verde connects production, information and markets. It takes to the countryside what Jadhe does for organizations: put the operation in order, turn records into information people can trust and support better decisions. It speaks plain language and lives on the phone of whoever is out in the field.

Both websites are in Portuguese, built for Brazilian farmers. Your browser can translate them.

Why it exists

Why Jadhe created Deu Verde

On a farm the information exists, but it is scattered: in a notebook, in a pile of receipts, in WhatsApp chats and in the memory of whoever did the work. Without it in one place, it is hard to know what a harvest really cost, what it earned, when a licence expires or who would pay the best price.

That is exactly the problem Jadhe solves for organizations every day. So we brought our method to the field: understand the reality before proposing anything, respect what already works and improve without disruption.

Rows of green crops stretching to the horizon under a blue sky Farm worker in a straw hat planting seedlings in a flooded field Fresh vegetables on a market stall
Deu Verde · Deu Verde News

What each one does

Deu Verde logo

Deu Verde

Farm management and marketplace platform

The platform where those who grow, those who buy and those who work alongside the farm meet to organize their work and do good business. Everyone looks after their own part, and information only passes from one to another when its owner allows it.

What you can do

  • Farm and map: draw your fields over satellite imagery.
  • Production: crops, livestock, fish farming, small-scale food processing and farm tourism.
  • Marketplace: offer what you produce and find people who want to buy it.
  • Prices: reference prices from the CEASAs, Brazil's public wholesale produce markets, and other official sources.
  • Finances: payables and receivables, cash and bank.
  • Documents and calendar: reminders before anything expires.
  • Organizations: membership, events, services and general meetings.
  • Rural jobs: local vacancies and CVs.

www.deuverde.com.br · in Portuguese

Deu Verde News logo

Deu Verde NEWS

Agricultural news portal

The news portal of the Deu Verde family. Journalism rooted in the countryside, devoted to value chains, the origin of our food and the challenges faced by those who live from the land, from the national picture right down to each farmer's gate.

What readers find

  • News close to home: national, state and municipal.
  • Their way: filtered by activity, crop or livestock.
  • Rural classifieds: farm tourism and rural property listed on the platform.
  • Connection: a bridge between the news, Deu Verde's management tools and the market.

www.deuverdenews.com.br · in Portuguese

For farmers

Why it matters to farmers

The farmer is at the heart of Deu Verde. Everything starts with helping them see their own business clearly.

Know what it costs and what it earns

Expenses and income tied to each field, crop and herd show what pays off and what needs to change.

Sell on better terms

Reference prices from wholesale markets and official sources, plus a marketplace to reach buyers without depending on a single channel.

No deadline slips by

Documents, licences, bills and commitments come with reminders before they fall due.

Their data, their call

One screen shows who has access to their information, and sharing can be switched off at any time.

Learn at their own pace

Video lessons with voice-over and subtitles for every screen, in plain language for people who are not used to computers.

More income, more opportunity

Farm tourism, rural property, jobs and CVs: new doors open for farming families.

For the whole sector

Why it matters to the whole sector

When the farmer's information is in order, everyone around them works better.

Cooperatives, associations, rural unions and fishing communities

Members, membership cards, events, notices, services and general meetings in one place.

Agronomists, vets and hauliers

Serving their clients with everything on record: technical advice, prescriptions and freight.

Buyers and food processors

Finding growers, making offers and knowing where their raw materials come from.

Government, schools, research and banks

School food orders, internships, rural jobs and a clearer view of what the region produces.

Visitors and tourists

Discovering farm tourism close to home and booking directly with the farmer.

The whole food chain

Information that brings growers, processors and buyers closer together, with more transparency about where food comes from.

The Jadhe Method in the field

The Jadhe way, inside Deu Verde

Understand before proposing

The platform was shaped by listening to farmers, their organizations and the professionals who serve them.

Information you can trust

Records linked to standard reference tables, a full operations history and traceable data.

Security and privacy

Role-based access, a log of who did what, and compliance with the LGPD, Brazil's data protection law.

Simple to use

In the browser of any phone or computer, with nothing to install.

From farm to market, information for better decisions.

Deu Verde is living proof of what Jadhe believes: technology creates value when it improves people's lives and the reality of those who do the work.

Visit Deu Verde and Deu Verde News

Explore the platform and follow farm news from across Brazil. If your organization would like to take part in the project, talk to Jadhe.